CareerShop.Com Goes Broadcast.

Launch of 'Career TV (SM)' Takes High-Value Recruitment and Career Enhancement

Tools to New Markets, New Viewers and All-New Levels With First Truly

Integrated Internet/Broadcast Package

ORLANDO, Fla., June 7 /PRNewswire/ -- CareerShop.Com today announced the launch of Career TV (SM) -- the first national broadcast program designed exclusively to address employment, recruiting and job-search topics. The program will serve as a major extension of CareerShop.Com, one of the Internet's top employment-related websites.

Following the summer pilot program, Career TV will air twice weekly during the Knowledge TV Cable Network's primetime fall lineup. Each episode of the program will reach approximately 20,000,000 households, with information-rich programming content designed to maximize the career-matching process for both recruiters and prospective employees.

"We view Career TV as the 'Premier Internet Career Portal,'" said David Wheeler, Vice President for Business Development with CareerShop.Com. "The whole concept is intended to provide a sort of TV Guide to the Internet, and act as a virtual career counselor -- all wrapped up in an entertaining and informative half-hour package.

"There is a host of career sites on the Internet. A few have received a great deal of exposure by advertising on the Super Bowl and such. Well, we decide to take a different tactic and provide national television programming to employees and employers. And not only about finding a new job, but how to do a better job and find more fulfillment in your present position."

Each episode of Career TV will include a variety of standard segments, including corporate features, news and information, advice and demonstrations, technology updates and virtual job fairs. Two to three companies per episode will use the program as a vehicle to feature their organizations and operations -- and key reasons why they are an employer of choice for high- caliber recruits.

In addition to company profiles, segments include Employment News, Training & Development, Your HR Department and Style. Each segment is intended to convey crucial information to help maximize a professional's opportunities in today's highly competitive job market.

"In that sense, it's an exact extension of the concept we pioneered with CareerShop.Com," said Jim McArdle, president. "We created that site to be much more than just a listing of jobs -- but to serve as a real value-added resource, a place where people could go to really learn about the issues and find the information they needed to make critical career decisions."

"CareerTV will be a true portal to career enhancement and internet recruiting and not a half hour paid commercial for CareerShop.com," McArdle added. "Not only do we welcome our competition as part of the show, we believe their inclusion will add true depth and credibility."

Career TV will target two high-value audience segments within the 25-44 age group: recent college graduates, experienced workers looking for career enhancements and new types of training/development.

The show's segments will present information on which technologies are important, which industries or jobs are hot, tips for dress and style in today's workplace, results from recent surveys and polls -- the types of knowledge needed to make good decisions.

One of the highlights of the lineup will be "Virtual Job Fairs" -- local interactive events that will be explored along with new technologies -- that match employees directly with companies who are hiring in specific markets.

"We've worked to make this a truly unique two-way experience for our audience," adds Wheeler. "It's not just for them to sit and watch, but for them to play a part. That picks up on the whole 'portal' concept of the Internet and makes the program a valuable tool. We feel like we've developed a real industry first with Career TV. We've known for a long time how the power of broadcast could enhance and supplement the interactive power of the Internet to create a tool that really connects."

CareerShop.com is a privately owned, Orlando, Florida-based company that offers a variety of online recruiting products and services for employers including memberships for do-it-yourself online recruiting, customizable resume management systems, and custom Internet-based recruitment advertising services.